But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Coca-Cola Script Recycled Bottles Unisex Tee . . Pepsi. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. All Right Reserved. We all have to hydrate. your CMS. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Oprah Winfrey has openly struggled with her weight for years,so her longtime pairing with Weight Watchers feels uniquely authentic. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. . The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. Public Relations, The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Coca-Cola UGA 2022 Full Wrap Back To Back Championship Bottle. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. -. She became the youngest player to qualify for the USGA Amateur Championship at age 10. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. The Coca-Cola Bottling Company's efforts to do a good deed in Texas weren't met by the kind of PR results any company would expect in a crisis. The campaign aims to deepen . The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. He also linked up withDietCoketo help further theFolds of Honor program. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Jennifer Aniston. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. You've successfully subscribed to StartupTalky. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. In 2005, she renewed the deal. Market noise is defined as being a . Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. 02:40 - Source: CNNBusiness. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. To that end, most Stacker stories are freely available to 2023 GOBankingRates. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Eva Longoria & L'Oreal. But, this might be small change compared to how much her fashion empire brings in. Her commercial success can be attributed to her wholesomeness and general likability. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. . Beyonce signed a multi-year contract with Pepsi worth $50 million. You've successfully signed in. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . With the popularity of Taylor Swift, she acts as the best ambassador for several brands. After their investment, billionaire investor Ron Burckle invested in the company as well. Coca-Cola also had the first celebrity endorsement. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Even then, Wie was no newcomer. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. And celebrities are paid insanely by the most prominent brands. Rob Lowes DirecTV commercials are wonderful examples of this niche. And according to the star, it's not just a business move. Walter McBride/Corbis via Getty Images. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Next, complete checkout for full access to StartupTalky. . Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. No woman in sports earns more than tennis superstar Serena Williams. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa Johns. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. CNN's Clare Sebastian reports. She apparently actually appreciates what the company stands for. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Shes earned $157.5 million since 2011. No woman in sports earns more than tennis superstar Serena Williams. The belief of getting high quality product. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. storytelling. Most notable endorsement: Diet Coke - $26 million. Great! On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. But, Michelle Wie has made millions off of endorsements. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. . Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Celebrity Partnership, Julia Roberts was already reportedly earning $20 million as a spokesperson with Lancome in 2010. Shatner is now 87, and is still associated with the brand as it celebrates its 20th anniversary. Sorry, something went wrong. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Will Ferrell, on the other hand, decided to make commercials for regional beer brand Old Milwaukeebecause he likes good, crappy beer. The series of ads aired mainly in local markets. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. as well as image rights, data visualizations, forward planning tools, To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Spieth has held his sponsorship deal with Coca-Cola since 2016. Shop Pay is an innovative payment solution developed by Shopify. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. Kris is known for always saving the day or "controlling the situation," so maybe this one isn't that surprising after all. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. Sign up for our daily newsletter for the latest financial news and trending topics. To say Logano is invested in theCoca-Colacompanyis a massive understatement. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. During his highly anticipated 2017 fight against UFC star Conor McGregor, Floyd Mayweather earned $25 million just by selling ad space on the clothing and accessories he wore during and before the fight. Needless to say, corporations were ready to pounce when she turned pro two years later. Sports Marketing. It has to create a lasting brand impression. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Salton electric grills were obscure until they became Foreman Grills. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Coca-Cola has shot a host of celebrities in a portrait series for the brand's Open That Coca-Cola campaign. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Most famous brand ambassadors highly paid for endorsement deals are: List of Brands Endorsed by Cristiano Ronaldo. The answer is no, he created some "market noise.". When Brad Pitt signed a deal with Chanel No. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. A couple converted a Coca-Cola truck to live in while exploring Australia. But, this might be small change compared to how much her fashion empire brings in. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. King Khan is perhaps the most visible actor on television! The contract, which features radio spots and TV ads, earned the superstar $26 million. Its an app that people can use just like a regular wallet to store their card details and information. Check Out: Athletes Earning Most of Their Cash From Endorsements. Please try again. Find out how much they earn in mounting fees and prize money. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. Pepsi is big on promotional content on social media. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. Coca-cola . Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. And for dazzling celebs, just plain old tap water won't do the trick. The most fascinating lives are of Celebrities whether it's acting, music, or sports. If your organization is interested in becoming a Stacker Get the latest insights directly to your inbox! According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Revenue . Coca-Cola is the top brand of most countries as it is sold in over 200 countries worldwide. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. . Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Cristiano Ronaldo rejects Coca-Cola and praises water. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Top 5 Highest-paid Athletes in the World for Twitter Posts. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. 6. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke.